How much clothing do we buy nowadays? Do we need them all?

An average person buys five times more clothing now than in the 1980s. European citizens even buy 27kg of textiles annually, spending 5% of the salaries on clothing and footwear.

What is fast fashion?

The term of fast fashion as such goes back to the fast food phrase.

It means that the products are made:

Fast fashion relies on:


How to solve fast fashion? What is slow fashion?

Design activist and professor Kate Fletcher is widely credited with coining the term. Its concept borrows heavily from the Slow Food Movement. Pleasure and consumption is linked with awareness and responsibility. Slow fashion intends to offer an alternative to fast fashion, with:

For more information visit our Facebook, LinkedIn, Instagram or YouTube social media channels. See the contact information here.

What is slow fashion?

What is your favourite digital tool?

Have you ever wondered how many clothes we use in a year? Are you interested in fast fashion? Would you like to learn more about these? In the Fast Art Slow Fashion international project funded by Erasmus+, we are looking behind the scenes of the fashion world and we want to share with you some interesting details and insights we found out.

We would like to know which is the format or medium you prefer most! To help us in our quest for the best online tool to disseminate these info, please respond to the following anonymous questionnaire within 3 minutes.

digital tool